I’m Sherry Moir, the founder of S/he Starter Real Estate Academy and a dedicated mentor for new real estate agents. With years of experience in residential and commercial sales, brokerage management, and supporting entrepreneurs, I know firsthand how challenging your first year in real estate can be.

That’s exactly why I launched S/he Starter—to provide the kind of guidance, encouragement, and practical advice I wish I’d had when I was starting out. My mission is to empower first-year agents to build confidence, close deals, and launch their careers—without the stress of upfront fees or high-pressure sales tactics. Instead, my mentorship is based on a simple principle: you only pay a percentage of your commission when you succeed.

Throughout my career, I’ve helped entrepreneurs as a small business owner, a federal small business councillor, and a volunteer mentor with organizations like Women’s Enterprise Centre, The Forum, and Futurpreneur. These experiences have shaped my approach—personal, supportive, and focused on real results.

S/he Starter offers flexible mentorship packages to fit your needs, whether you’re looking for foundational support, personalized coaching, or advanced guidance. My commitment is to be accessible and invested in your success, so you always have a trusted advisor in your corner.

A little about me: I start every day with a strong cup of coffee and a clear intention to make a difference. When I’m not working, you’ll find me relaxing by 4 PM, enjoying time in nature, or supporting local community events. I believe that building relationships is at the heart of every successful real estate career—and I’m here to help you do just that.